I bought the Sony Reader (PRS-500) a couple of years ago while on a business trip. I had no idea the product existed at the time, neither was I in the market for an eBook reader at all.

I played around with a display unit in the store, and the real sucker punch came when I found one of the books that came preloaded was a Star Trek eBook (what a nerd). I had already read the book, but the idea of downloading eBooks came rushing back to me.